Revisions and Elevator Pitches

Dear Booksie,

I’ve been working really hard on my dystopian space opera/fairy tale mashup novel. It’s got all the cool elements of the genres I mixed, and it starts with a really neat description of a dark and stormy night. It took me three whole weeks to write these 200,000 words. I think it’s just about ready to be sent to the publisher. What’s my next step?

Cordially,

Thrilled to be Finished

Dear Thrilled,

Ah, the excitement of completing a novel. All writers feel that heady rush. And that first time? Well, you’ll never feel quite like that again. Congratulations.

Now for the tough-love portion of my reply. Grab a box of tissues…

You’re nowhere close to ready to submit. Sorry. I don’t have to read your draft. I know. Don’t send it to anyone. Heck, don’t show it to anyone. It’s not ready to meet the world yet. You’ve got a lot, and I do mean a lot, of revising to do.

Revisions

  • First, consider your genre. (In your case, your “interesting” mashup of genres.) Have you followed the necessary tropes for that genre? It’s okay to break the rules, but not for the sake of innovation. Only break the rules when you completely understand them and have a great reason to do so.
  • Next, go on Amazon and look up bestsellers similar to yours. Check their word or page count. If you’re too low, you’ll probably need to add description. If you’re too high (and believe me, 200,000 words is way too high), you’ll need to cut.
  • Remember the phrase, “Kill your darlings.” said by just about every author you’ve ever read? Do that. And do it again. And again. And again. Just because something sounds good doesn’t mean it belongs in your novel. If it doesn’t define character or advance plot, kill it.
  • Read each scene by itself. Does it start with a hook and end making you want to turn the page? Does it serve one specific purpose (either being an action or a reaction)? If not, fix the issues.
  • Consider the work as a whole. Does it flow? Does it make sense? Does it answer all the questions you implied you would answer? If not, clean up the problems.
  • Read it again for grammar, punctuation, typos, etc. Fix all those issues, too. Then go back and do it all again. (Joan Hall recently wrote a post on proofreading. If you haven’t read it yet, check it out.)

Okay. By this time, you’ve been through your novel several times. Are you now ready to send it to a publisher?

No.

Now you need to share these pages with your critique group and/or beta readers. Take their comments into consideration. And revise again.

When you’re confident you’ve done your very best and there’s nothing more you can do, it’s time to submit to a publisher. To do that, you need an elevator pitch and a synopsis.

The Elevator Pitch

An elevator pitch is a quick description of the crux of your novel. It’s called that because you’re to picture yourself in an elevator with an agent, editor, or publisher. You have only three floors to wow them. What do you say? (Think ten seconds, or fifty words.)

If you can answer five questions and put those answers together into a brief paragraph, you’ve got an elevator pitch. Try this:

  • Character (or characters, if you have two POV characters). This is more than a name. This is the identity plus a key descriptor for the character.
  • Situation. This is the problem the character is facing and why action is necessary.
  • Objective. What is your character’s goal? What is the one thing they wish to accomplish? (This should be an answer to the problem faced above.)
  • Opponent. This is where the antagonist is mentioned. Try to avoid “evil for the sake of evil” and show the unique and compelling details of this foe.
  • Disaster. This is the climax of the novel. Not the resolution of the novel. The climax. The black moment. The point in the story where it all hits the fan. (Note: your pitch should not reveal the resolution to the problem. If it did, there would be no reason for anyone to read the story.)

Okay. If you can answer these with vibrant words and string them together into one to three sentences, you’ll have a solid pitch.

Here’s (what should be) a well-known example. (I’m using the better-known film rather than the book.):

  • Character—Dorothy Gale, a sweet farm girl from Kansas
  • Situation—She’s stranded in Oz and can’t get back.
  • Objective—She wants to see the wizard so he can send her home.
  • Opponent—The Wicked Witch of the West, who wants to kill Dorothy for the murder of her sister and the theft of the powerful ruby slippers.
  • Disaster—Dorothy must defeat the witch and bring proof to the wizard or he will not help her.

Here’s the first draft, where I’m not worried about word choice or word count:

A Kansas cyclone sweeps sweet, innocent Dorothy Gale over the rainbow to the wonderful land of Oz, where she is blamed for the death of a wicked witch. Stranded, she sets off to find a powerful wizard to send her home. His payment for his services is the demise of the Wicked Witch of the West, who is determined to kill Dorothy for dropping a house on her sister. With the help of three new friends, Dorothy sets off to face her greatest enemy—but only one will survive.

Not bad. Eighty-nine words. Now it’s time to tighten.

Here’s the second draft, where word choice becomes more important and word count matters:

Swept over the rainbow by a Kansas cyclone, young Dorothy Gale finds herself stranded in the wonderful land of Oz. The Wicked Witch of the West blames her for killing her sister and stealing her magic slippers, so she determines to kill Dorothy and take the magic for herself. Dorothy and her new friends seek a powerful wizard’s assistance, but his payment is the death of the wicked witch. When Dorothy faces her greatest enemy, only one will survive.

Better. The sentences are tighter, and we’re down to seventy-nine words. But there’s still room for improvement.

Third draft:

Swept over the rainbow by a cyclone, Dorothy Gale gets stranded in Oz. The Wicked Witch of the West blames her for killing her sister and stealing her magic slippers, and she threatens Dorothy’s life. To avoid danger and get back home, Dorothy seeks the help of a powerful wizard, whose payment is the death of the wicked witch. When the battle commences, only one will survive.

Okay. Down to sixty-seven words. One more revision should get us to fifty or less.

Final Draft:

A cyclone sweeps Dorothy Gale over the rainbow to Oz. Stranded, she seeks help from a powerful wizard. He won’t send her home until she kills the Wicked Witch of the West, who has been terrorizing Dorothy for killing her sister. Who will survive their epic battle?

Goal achieved at forty-seven words. I could continue tweaking to really make it shine (and I would suggest that), but we don’t have all day. Please note—the pitch is written in third person, present tense. No matter the POV or tense of your novel, always write your pitch (and your synopsis) in third person, present tense.

Now that you’ve got your pitch, what are you going to do with it? You don’t send it to agents or publishers.

Well, for starters, memorize it. People will always ask what your book is about. This is the answer.

Why’d I tell you to write this now, before your synopsis, when it doesn’t get sent to anyone? Because having a fifty-word description of your book will help you maintain focus as you work on your novel synopsis. You need a suscinct statement regarding what your story is all about.

Learning how to craft a synopsis is a long and detailed process. It’s probably best if we tackle that the next time. Actually, I believe author K. E. Lane wants to discuss it, so keep your eyes out for that one, coming soon.

Until next time…

Booksie

PS—Send Booksie your publishing and writing questions. He’ll sort through them and post his answers.

Staci Troilo

About Staci Troilo

Writer. Editor. Marketing consultant. Publisher.

5 Comments

  1. Pingback: What Does A Good Book Synopsis Look Like?

  2. Another informative post. Thanks, Staci.

  3. Pingback: Author Inspiration and This Week’s Writing Links |

  4. This post was so helpful, especially on narrowing down the elements of the elevator pitch. I also found the reminder of writing the synopsis in third person, present tense extremely helpful. There have been times I’ve slipped into past tense and ended up confused on which was correct.

    Thanks, Booksie!

    • I’m glad you found it helpful, Mae. Sometimes I think our marketing materials are more difficult to write than our fiction, so having tips/tricks/formulas is a good idea.

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