Okay, confession time. As much as I love my Kindle and the opportunity to carry an entire library in my purse, I often miss making visits to a brick and mortar bookstore. There is something to be said about perusing the aisles filled with dozens of books.
And way back before the days of Internet shopping, online reviews, and social media, readers often had to rely on word of mouth when selecting books. Reading the back cover or the first page of a book was a factor for me before deciding if I wanted to check out a book from the library or make a purchase. Especially if the author was unfamiliar. But before I opened the book, before I turned it over to read the back, I first looked at the front. If I found the cover to be appealing, then I would move to the next step.
I’m a big fan of mystery and suspense novels. I still recall the first time I saw a book by the now famous author, Mary Higgins Clark. I was at a bookstore (in the fiction section, no less) when I saw the spine of Where Are The Children. The title got my interest, so I pulled a copy from the shelf and looked at the cover. I saw a house located beside a body of water. Tall brown grass indicated to me the story likely took place in the autumn. But the thing that intrigued me most was the single red mitten in the foreground.
After reading the back cover, which further piqued my interest, I walked to the register, bought the book, took it home and began to read. Years later, I’ve read dozens of Mary’s books and have to say she is probably the author who most inspired me to write mystery and suspense stories.
And it all began with a book cover.
A few years ago, a friend of mine loaned me a book that was written (and self-published) by someone she knew. I kept it around the house for a few weeks, but I never opened it to look inside. Why? The cover looked amateurish. The back was plain white. No author information. No blurb. Nothing. I can’t even remember the title of the book or what was on the front, but I do know it was no more appealing that the back side. The content may have been high-quality writing and an interesting topic, but the writer lost me by not having a good cover.
To be honest, I have read (or attempted to read) some books in which I liked the covers but not the story itself. No matter how pleasing a cover looks, if your content isn’t good, readers won’t continue to purchase your books. But having a professionally designed cover is a must. It’s worth spending a few dollars to hire someone who is an expert at what they are doing. In the long run, you’ll be glad you did.